Get A Higher CTR With Merchant Logos On Comparison Shopping Engines
Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly...
View ArticleProduct Categorization On Comparison Shopping Engines
Categorizing your products properly on each comparison shopping engine is one of the most important parts of your product listings. Sometimes having a product in the wrong category can get you many...
View ArticleBoost Your ROI & Get Your Money’s Worth From PriceGrabber
PriceGrabber is one of the top-tier Comparison Shopping Engines, they command 5 million unique monthly visitors (it jumps up to about 8 million during the holiday season). Out of all the different...
View ArticleHow To Manage Your Price Comparison Data Feeds
What’s The Problem? Every eCommerce business wants to advertise on as many channels as possible. When it comes to comparison shopping, you will want to syndicate your products to the top shopping...
View ArticleHow To Setup Conversion Tracking In Magento
3rd Party Conversion Tracking Magento Commerce has the ability to track eCommerce sale with Google Analytics out of the box (more on that in a future post). Something that a lot of merchants struggle...
View ArticleList Your Products Free On TheFind.com Via FTP Feed Upload
TheFind.com has been around for some time and has been a great tool for consumers to find the products they are looking for. Until now TheFind has populated its product database by crawling the web...
View ArticleHow To Get Access To The Free Microsoft Bing Shopping
As you surely know by now, Microsoft shuttered Bing cashback at the end of July. They have already launched the new Bing Shopping which is completely free for merchants. Like Google Product Search, it...
View Article10 Things You Should Know About Comparison Shopping Feeds
This post is by Andrew Davis, Marketing Director of CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free...
View ArticleHow Google Shopping Stole Christmas
Mary Weinstein is an Account Manmager at CPC Strategy specializing in Comparison Shopping Engine, and PLA management with an emphasis on individualized merchant attention. Amazon and Google Shopping...
View ArticleAmazon Raising Minimum Bids Across 60 Categories
FYI – We received the following email from Amazon Product Ads yesterday. Minimum Bid Increases on August 27, 2013 Dear Advertiser, On August 27, 2013, Amazon Product Ads will be increasing the minimum...
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